Employer Brand & Recruitment Marketing
EGM Group builds and runs Pensum Group's brand, content and campaigns — turning a recruitment company into a recognizable employer brand that job seekers and partners remember.
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EGM Group builds and runs Pensum Group's brand, content and campaigns — turning a recruitment company into a recognizable employer brand that job seekers and partners remember.
Working with Pensum Group meant more than managing marketing channels — the real opportunity was to build a strong, recognizable brand in a highly competitive recruitment market.
When we started in 2024, the company already had social platforms — but their communication lacked a consistent brand voice and a clear visual identity. Our goal was to turn that presence into a cohesive brand experience that stands out across every touchpoint, from social media and digital campaigns to offline materials and corporate presentations.
We began by creating a complete brand foundation. From a comprehensive brandbook and visual identity to brochures and event materials, every element was built to communicate professionalism, trust and accessibility.
At the same time, we established a consistent content and advertising ecosystem. Through regular video and static content across Facebook, Instagram, LinkedIn and TikTok — combined with performance campaigns on Google and social platforms — we focused on two objectives: strengthening brand awareness and continuously attracting new applicants.
The result is a dynamic, recognizable employer brand that connects with both job seekers and partners. Within a year, our campaigns generated over 4 million impressions and helped attract thousands of applicants for open positions.
Video-first storytelling produced across Pensum's channels — Facebook, Instagram, LinkedIn and TikTok.
From brandbook to campaign visuals — the identity that made Pensum recognizable.
Whether you're scaling a team or a company — let's turn your story into a brand that attracts the right people.
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